Bibliography: leaves -
|Other titles||Misleading advertising in Canada.|
|Statement||by Ronald I. Cohen.|
|Contributions||Canadian Consumer Council|
|LC Classifications||KF1614 .C65|
|The Physical Object|
|Pagination||ii, 132,  leaves ;|
|Number of Pages||132|
When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence. The Federal Trade Commission enforces these truth-in-advertising laws, and it applies the same standards no matter. The general prohibition on false or misleading advertising under the Competition Act is somewhat unusual in that it contains two adjudicative regimes, criminal and civil, that can be used to address the same conduct – the making of a materially false or misleading representation to the public for the purpose of promoting one’s product or business interest. Based on the broad wording of sections 52 and of the Competition Act, misleading advertising can include not only false or misleading claims in the consumer product context, but also many types of business related claims (e.g., false or misleading claims relating to securities, sale of franchises and other types of business opportunities. Advertising is a form of marketing communication used to promote or sell a business, product or service. Advertising Standards Canada requires businesses, in their advertising practices, to be accurate and truthful. This is especially important when it comes to advertising healthcare services, the public must be protected from false, misleading File Size: 79KB.
Get this from a library! Misleading advertising: report of the Standing Committee on Consumer and Corporate Affairs on the subject of misleading advertising. [Mary Collins; Canada. Parliament. House of Commons. Standing Committee on Consumer and Corporate Affairs.]. Fair competition is good for both consumers and businesses. Learn about ensuring truth in advertising, investigation of cartels, preventing abuse of market power, reviewing mergers, ensuring corporate compliance, and regulating promotional contests. In book: Communication and Body Image, Chapter: Misleading Advertising in Food Products, Publisher: Pearson, Editors: Sánchez-Hernández M., . Mathios, Alan D. and Plummer, Mark (), ‘The Regulation of Advertising by the Federal Trade Commission: Capital Market Effects’, 12 Research in Law and Economics,
Canada's Anti-Spam Legislation (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace. For the latest results on the promotion, monitoring and enforcement of the legislation, consult the CASL Performance measurement . False advertising is part of a larger category: false, misleading and deceptive advertising. In its Policy Statement on Deception, the United States Federal Trade Commission (FTC) defines a false ad as "misleading in a material respect." In other words, the product is advertised in a way that is untrue, fraudulent and contrary to fact. False and misleading representations in advertising are prohibited under both the federal Competition Act, as well as provincial consumer protection legislation. Competition Act The Competition Act governs most business conduct in Canada and is aimed at preventing anti-competitive practices in the marketplace. Among other things, the Competition Act prohibits . The misleading advertising and labelling provisions enforced by the Competition Bureau prohibit making any deceptive representations for the purpose of promoting a product or a business interest, and encourage the provision of sufficient information to allow consumers to make informed choices.